Custom custom game development - who does it
Custom custom game development - who does it
Introduction
Most casinos use a standard set of slots and live products from large providers. But some operators strive to stand out - for this, custom games are created to order. These are individual projects designed specifically for a specific casino or brand, which allow you to increase the recognition and loyalty of players.
Why do you need custom games
1. Brand uniqueness - an exclusive slot becomes the hallmark of a casino.
2. Marketing and promo - the ability to embed branded symbols, bonuses and special mechanics for promotions.
3. Localization for the market is a game with a theme close to a specific audience (for example, Australia, Latin America, Asia).
4. Mathematics control - the ability to order certain RTP, volatility or mechanics (Hold & Win, Megaways, jackpots).
5. Tournament and bonus tools - integration with the operator's loyalty system.
Who is engaged in custom development
Large providers with custom departments
Playtech - offers White Label and development of exclusive games for large operators.
Evolution (via NetEnt, Red Tiger) - can make exclusive slots and branded live tables (roulette with the casino logo, custom studios).
Pragmatic Play - develops separate versions of popular games with custom design for partners.
Microgaming (Games Global) - back in the 2010s, created exclusive slots for large brands, and today retains custom services.
Medium and flexible studios
Spinomenal - quickly adapts its engines to individual needs.
BGaming - customization of popular games and the introduction of Provably Fair for cryptocasino.
Habanero, Booongo, Playson - offer operators exclusive solutions based on their mechanics.
Customized companies
Mascot Gaming is a studio that works with custom projects and customization of RTP/volatility.
Caleta Gaming, True Lab are flexible teams creating "customer-friendly" products for niche markets.
EvenBet Gaming, EveryMatrix (SlotMatrix) - offer entire platforms and tools for individual development.
What does the custom development process look like?
1. Briefing - the operator formulates the requirements: topic, mechanics, RTP, language, currency support.
2. Design and mathematics - the provider develops graphics, symbols, soundtrack and mathematical model.
3. Development - creating a slot or live product on the provider's engine.
4. Integration - connection to RGS and casino platform.
5. Certification - mandatory audit of RNG and RTP in laboratories (GLI, eCOGRA, iTech Labs).
6. Launch and marketing - the operator receives an exclusive product that can be promoted as a unique offer.
Examples of custom solutions
Branded slots for large casinos (often used as part of promotional campaigns).
Live tables with logos and studio design (Evolution, Playtech).
Games with national themes for local markets (Asian slots at Habanero, Australian Pokies at Aristocrat).
Crypto games with provably fair and tokenized payments (BGaming, Spribe).
Pros and cons of custom games
Pluses
Complete uniqueness of content.
Mechanic and RTP flexibility.
Increasing player loyalty due to "your" product.
Minuses
High development cost (from hundreds of thousands of dollars).
Long process (3-9 months).
Need for cross-jurisdictional certification.
Result
The development of custom games is a niche where providers play a key role, ready to offer not only ready-made content, but also individual solutions. Large companies (Playtech, Evolution, Pragmatic Play, Microgaming) make exclusives for top operators, and flexible studios (Spinomenal, BGaming, Mascot Gaming) serve medium-sized projects and cryptocasino.
The choice depends on the budget and tasks: for brand recognition, an exclusive slot or live table is suitable, for local markets - games with cultural characteristics, and for crypto sites - provably fair solutions. In any case, it is the provider who determines the quality, mechanics and honesty of a custom product.
Introduction
Most casinos use a standard set of slots and live products from large providers. But some operators strive to stand out - for this, custom games are created to order. These are individual projects designed specifically for a specific casino or brand, which allow you to increase the recognition and loyalty of players.
Why do you need custom games
1. Brand uniqueness - an exclusive slot becomes the hallmark of a casino.
2. Marketing and promo - the ability to embed branded symbols, bonuses and special mechanics for promotions.
3. Localization for the market is a game with a theme close to a specific audience (for example, Australia, Latin America, Asia).
4. Mathematics control - the ability to order certain RTP, volatility or mechanics (Hold & Win, Megaways, jackpots).
5. Tournament and bonus tools - integration with the operator's loyalty system.
Who is engaged in custom development
Large providers with custom departments
Playtech - offers White Label and development of exclusive games for large operators.
Evolution (via NetEnt, Red Tiger) - can make exclusive slots and branded live tables (roulette with the casino logo, custom studios).
Pragmatic Play - develops separate versions of popular games with custom design for partners.
Microgaming (Games Global) - back in the 2010s, created exclusive slots for large brands, and today retains custom services.
Medium and flexible studios
Spinomenal - quickly adapts its engines to individual needs.
BGaming - customization of popular games and the introduction of Provably Fair for cryptocasino.
Habanero, Booongo, Playson - offer operators exclusive solutions based on their mechanics.
Customized companies
Mascot Gaming is a studio that works with custom projects and customization of RTP/volatility.
Caleta Gaming, True Lab are flexible teams creating "customer-friendly" products for niche markets.
EvenBet Gaming, EveryMatrix (SlotMatrix) - offer entire platforms and tools for individual development.
What does the custom development process look like?
1. Briefing - the operator formulates the requirements: topic, mechanics, RTP, language, currency support.
2. Design and mathematics - the provider develops graphics, symbols, soundtrack and mathematical model.
3. Development - creating a slot or live product on the provider's engine.
4. Integration - connection to RGS and casino platform.
5. Certification - mandatory audit of RNG and RTP in laboratories (GLI, eCOGRA, iTech Labs).
6. Launch and marketing - the operator receives an exclusive product that can be promoted as a unique offer.
Examples of custom solutions
Branded slots for large casinos (often used as part of promotional campaigns).
Live tables with logos and studio design (Evolution, Playtech).
Games with national themes for local markets (Asian slots at Habanero, Australian Pokies at Aristocrat).
Crypto games with provably fair and tokenized payments (BGaming, Spribe).
Pros and cons of custom games
Pluses
Complete uniqueness of content.
Mechanic and RTP flexibility.
Increasing player loyalty due to "your" product.
Minuses
High development cost (from hundreds of thousands of dollars).
Long process (3-9 months).
Need for cross-jurisdictional certification.
Result
The development of custom games is a niche where providers play a key role, ready to offer not only ready-made content, but also individual solutions. Large companies (Playtech, Evolution, Pragmatic Play, Microgaming) make exclusives for top operators, and flexible studios (Spinomenal, BGaming, Mascot Gaming) serve medium-sized projects and cryptocasino.
The choice depends on the budget and tasks: for brand recognition, an exclusive slot or live table is suitable, for local markets - games with cultural characteristics, and for crypto sites - provably fair solutions. In any case, it is the provider who determines the quality, mechanics and honesty of a custom product.
