Cooperation between casinos and game developers
Cooperation between casinos and game developers
Introduction
Online casinos and game developers are two links in the same industry. A casino without providers has no content, and a provider without a casino does not get an audience. Therefore, the model of cooperation between them is not just technical integration, but a full-fledged partnership, where both sides depend on each other.
The role of casinos
Gaming Showcase: Casino hosts providers' products on its platform.
RTP and Limits Selection: The operator determines which version of the game will be available to players within certified variants.
Marketing and promotion: casino promotes games through bonuses, tournaments, banners.
Support and KYC: the operator is responsible to the player for deposits, verification and payments.
Provider role
Game development: creating slots, live products and other solutions.
Math and integrity: RNG and RTP certification, ensuring the result is fair and transparent.
Technical integration: delivery of games via RGS (remote game server), API, aggregators.
Updates and support: bug fixes, new releases, optimization.
Marketing support: providers often conduct joint campaigns (tournaments, prize drops, exclusive releases).
How the interaction happens
1. Game integration
Through a direct API connection or through aggregators (EveryMatrix, SoftSwiss, Relax Gaming).
The casino accesses the provider's game library.
2. Licensing and Certification
The casino should only work with certified products.
The provider confirms the honesty of games through laboratories (GLI, eCOGRA, iTech Labs).
3. Income arrangements
Revenue Share (usually 10-20% in favor of the provider).
Fixed Fee - a fixed fee for access to the library.
Hybrid models for large operators.
4. Marketing and exclusives
Joint promotions: tournaments, bonuses for specific games.
Exclusive releases: the provider releases the game first in one casino (for example, NetEnt and Betsson), which increases interest in the platform.
5. Analytics and Reporting
The provider receives statistics on games (starts, bets, retention).
The casino receives reports on stability, uptime and technical support.
Types of cooperation
Mass connection
The casino connects dozens of providers through an aggregator. The goal is a wide selection for players.
Strategic partnership
The operator identifies several key providers, focuses on their products and receives exclusive terms.
Custom projects
Creation of exclusive games "under the casino." An example is Evolution's branded live roulettes or operator-specific slots from Playtech.
Examples of collaboration
Evolution and major brands: exclusive live game studios with casino logos.
Pragmatic Play Drops & Wins: A network of tournaments and prizes running simultaneously at hundreds of casinos.
Microgaming (Games Global) and exclusives: the release of slots for certain operators with limited access.
Result
Cooperation between casinos and game developers is a symbiosis:
A successful partnership is built on honesty, transparent terms and mutual support. For the player, this is expressed in a wide selection of high-quality and certified games, for the casino - in a competitive advantage, and for the provider - in a stable income and reputation.
Introduction
Online casinos and game developers are two links in the same industry. A casino without providers has no content, and a provider without a casino does not get an audience. Therefore, the model of cooperation between them is not just technical integration, but a full-fledged partnership, where both sides depend on each other.
The role of casinos
Gaming Showcase: Casino hosts providers' products on its platform.
RTP and Limits Selection: The operator determines which version of the game will be available to players within certified variants.
Marketing and promotion: casino promotes games through bonuses, tournaments, banners.
Support and KYC: the operator is responsible to the player for deposits, verification and payments.
Provider role
Game development: creating slots, live products and other solutions.
Math and integrity: RNG and RTP certification, ensuring the result is fair and transparent.
Technical integration: delivery of games via RGS (remote game server), API, aggregators.
Updates and support: bug fixes, new releases, optimization.
Marketing support: providers often conduct joint campaigns (tournaments, prize drops, exclusive releases).
How the interaction happens
1. Game integration
Through a direct API connection or through aggregators (EveryMatrix, SoftSwiss, Relax Gaming).
The casino accesses the provider's game library.
2. Licensing and Certification
The casino should only work with certified products.
The provider confirms the honesty of games through laboratories (GLI, eCOGRA, iTech Labs).
3. Income arrangements
Revenue Share (usually 10-20% in favor of the provider).
Fixed Fee - a fixed fee for access to the library.
Hybrid models for large operators.
4. Marketing and exclusives
Joint promotions: tournaments, bonuses for specific games.
Exclusive releases: the provider releases the game first in one casino (for example, NetEnt and Betsson), which increases interest in the platform.
5. Analytics and Reporting
The provider receives statistics on games (starts, bets, retention).
The casino receives reports on stability, uptime and technical support.
Types of cooperation
Mass connection
The casino connects dozens of providers through an aggregator. The goal is a wide selection for players.
Strategic partnership
The operator identifies several key providers, focuses on their products and receives exclusive terms.
Custom projects
Creation of exclusive games "under the casino." An example is Evolution's branded live roulettes or operator-specific slots from Playtech.
Examples of collaboration
Evolution and major brands: exclusive live game studios with casino logos.
Pragmatic Play Drops & Wins: A network of tournaments and prizes running simultaneously at hundreds of casinos.
Microgaming (Games Global) and exclusives: the release of slots for certain operators with limited access.
Result
Cooperation between casinos and game developers is a symbiosis:
- provider gives content and technology,
- casino provides players and marketing.
A successful partnership is built on honesty, transparent terms and mutual support. For the player, this is expressed in a wide selection of high-quality and certified games, for the casino - in a competitive advantage, and for the provider - in a stable income and reputation.
