The history and growth of Pragmatic Play in the global market
The history and growth of Pragmatic Play in the global market
1. Beginning of the journey
Pragmatic Play is a relatively young online casino game developer founded in 2015. The company immediately relied on a modern approach: the use of HTML5 technologies, the adaptation of games for mobile devices and the release of regular releases. Already at the start, Pragmatic Play chose a strategy of high dynamics - to release new games monthly, which made it possible to quickly gain the attention of operators and players.
2. Early successes and reputation building
By 2017, the brand had become a prominent player in the market. Slots like Wolf Gold have gained popularity in many countries, laying the foundation for the company's image as a developer of "hits." Pragmatic Play focused on:
The company actively expanded its portfolio, including not only slots, but also bingo, scratch cards and board games.
3. Entering the international market
A breakthrough stage was the expansion of licenses and certifications. Pragmatic Play has received approvals from leading regulators: MGA (Malta), UKGC (UK), ONJN (Romania), PAGCOR (Philippines) and others. This allowed us to enter the markets of Europe, Asia and Latin America.
Particularly significant was the expansion to Latin America, where Pragmatic Play opened local offices and actively collaborated with regional operators.
4. Product diversification
The key to the growth of Pragmatic Play is not only slots, but also diversification:
Thanks to this, the brand has turned from a "slot provider" into a universal provider of iGaming solutions.
5. Key Innovations and Mechanics
Pragmatic Play is actively introducing popular game mechanics:
This strategy - a combination of original ideas and integration of popular solutions - provided the company with stable leadership.
6. Partnerships and cooperation
The company has developed partnerships with the largest online casinos and aggregators, including SoftSwiss, EveryMatrix, Betsson, Kindred Group and many others. This allowed her games to be available worldwide, including Australia, where Pragmatic Play is particularly popular.
7. Awards and recognition
During its existence, Pragmatic Play has repeatedly won awards in the field of iGaming:
8. Growth in 2020-2025
In recent years, Pragmatic Play has focused on:
9. Result
Pragmatic Play has gone from a young developer to the world leader in iGaming in just a decade. Success was ensured by a bet on mobile technologies, innovative game mechanics, an aggressive strategy for entering international markets and constant portfolio expansion. Today, Pragmatic Play is a brand that symbolizes momentum, innovation and global presence.
1. Beginning of the journey
Pragmatic Play is a relatively young online casino game developer founded in 2015. The company immediately relied on a modern approach: the use of HTML5 technologies, the adaptation of games for mobile devices and the release of regular releases. Already at the start, Pragmatic Play chose a strategy of high dynamics - to release new games monthly, which made it possible to quickly gain the attention of operators and players.
2. Early successes and reputation building
By 2017, the brand had become a prominent player in the market. Slots like Wolf Gold have gained popularity in many countries, laying the foundation for the company's image as a developer of "hits." Pragmatic Play focused on:
- Bright graphics and rich animations.
- Simple but exciting mechanics.
- Availability of games for all platforms - PCs, tablets, smartphones.
The company actively expanded its portfolio, including not only slots, but also bingo, scratch cards and board games.
3. Entering the international market
A breakthrough stage was the expansion of licenses and certifications. Pragmatic Play has received approvals from leading regulators: MGA (Malta), UKGC (UK), ONJN (Romania), PAGCOR (Philippines) and others. This allowed us to enter the markets of Europe, Asia and Latin America.
Particularly significant was the expansion to Latin America, where Pragmatic Play opened local offices and actively collaborated with regional operators.
4. Product diversification
The key to the growth of Pragmatic Play is not only slots, but also diversification:
- Live Casino - launching studios with live games (roulette, blackjack, show games).
- Virtual sports - the development of simulators and sports games.
- Bingo and other products - expanding the portfolio for different categories of players.
Thanks to this, the brand has turned from a "slot provider" into a universal provider of iGaming solutions.
5. Key Innovations and Mechanics
Pragmatic Play is actively introducing popular game mechanics:
- Hold & Spin (e.g. Big Bass Bonanza series).
- Buy Feature - opportunity to purchase a bonus round.
- Megaways ™ - games licensed by Big Time Gaming.
- Series of hits - Gates of Olympus, Sweet Bonanza and others, which have become a symbol of the brand.
This strategy - a combination of original ideas and integration of popular solutions - provided the company with stable leadership.
6. Partnerships and cooperation
The company has developed partnerships with the largest online casinos and aggregators, including SoftSwiss, EveryMatrix, Betsson, Kindred Group and many others. This allowed her games to be available worldwide, including Australia, where Pragmatic Play is particularly popular.
7. Awards and recognition
During its existence, Pragmatic Play has repeatedly won awards in the field of iGaming:
- EGR B2B Awards - for innovation and slot quality.
- Gaming Intelligence Awards - recognition as one of the fastest growing suppliers.
- These awards enhanced the company's reputation as a trusted and creative developer.
8. Growth in 2020-2025
In recent years, Pragmatic Play has focused on:
- Regular releases (up to 7 new games per month).
- Multi-product ecosystem.
- Localization of content - taking into account the cultural characteristics and preferences of players in different countries.
- Active expansion into Australia and Asia, where demand for slots and live games is growing.
9. Result
Pragmatic Play has gone from a young developer to the world leader in iGaming in just a decade. Success was ensured by a bet on mobile technologies, innovative game mechanics, an aggressive strategy for entering international markets and constant portfolio expansion. Today, Pragmatic Play is a brand that symbolizes momentum, innovation and global presence.
