Microgaming: games with localization for the Australian market

Microgaming: games with localization for the Australian market

1. Why localization is important

Players from Australia appreciate not only the quality of the graphics and the mechanics of the slots, but also how convenient and natural the process of the game looks. Microgaming, as one of the largest software developers, is actively implementing solutions for local markets. For Australia, this means support for the national currency (AUD), the presence of topics close to the country's culture, as well as the integration of familiar payment services.

2. AUD and banking methods support

One of the key elements of localization is the support of the Australian dollar. Players can make deposits and withdraw winnings to AUD without conversion, which eliminates losses on commissions. In addition, the usual payment methods for Australians are available in casinos with Microgaming:
  • Visa и Mastercard;
  • POLi и PayID;
  • bank transfers through Australian banks;
  • using mobile wallets (Apple Pay, Google Pay).

3. Themes and cultural adaptation

Microgaming takes into account the interests of a local audience by offering slots inspired by adventure, nature and mythology, which are well received by Australian players. The portfolio includes games with plots close to the Australian spirit - wildlife research, sea adventures, exotic travel.

While Microgaming doesn't have overtly "Australian" exclusives, many of their slots easily resonate with local players thanks to universal themes.

4. Mobile compatibility

Since most of the Australian audience is playing from smartphones, Microgaming has optimized its products for Android and iOS. HTML5 provides instant launch of games without downloading, as well as stable operation even on the mobile Internet.

5. Bonuses and promotions for Australian players

Localization applies not only to games, but also to promotions. In casinos with Microgaming, Australian players can get:
  • bonuses in AUD;
  • freespins for popular slots (Immortal Romance, Thunderstruck II, Book of Oz);
  • participation in tournaments designed for local time;
  • cashback and loyalty, taking into account the frequency of deposits in AUD.

6. Regulation and licences

Casinos cooperating with Microgaming usually operate under international licenses (MGA, UKGC, Curacao), which guarantees transparency and honesty. For Australian players, this is especially important as regulated venues provide data protection and quick payouts.

7. Result

Microgaming successfully localizes its products for the Australian market, providing AUD support, integration of national payment services, access to tournaments and bonuses, as well as high compatibility with mobile devices. All this makes the provider's slots attractive to both beginners and experienced players from Australia.