Microgaming and innovation: What's rolling out in 2025
Microgaming and innovation 2025: What's rolling out this year
1. Brand reinvention and technological transformation
In 2025, the company, formerly known as Microgaming and now operating under the Apricot Investments brand, continues to develop towards a technology platform, rather than just a game manufacturer. The new visual style and strategic rescript reflect priorities: scalability, flexibility and a focus on platform products.
2. Platform Solutions and Ecosystem
The device is present at the heart of the Apricot Platform - an infrastructure that serves more than 30 operators and more than 135 partner studios. This gives Microgaming (Apricot) a tool for managing content, distribution and licensing in the style of a corporate platform ecosystem.
3. Artificial intelligence and personalization
According to forecasts, 2025 will be the year of active implementation of AI solutions: from content recommendations and adaptation of gameplay according to player behavior to risk analysis and fraud prevention. Such technologies improve retention, micromarketing and security, making the user experience more individual and secure.
4. Blockchain for transparency and payment speed
Blockchain is being actively implemented for cross-border transfers, KYC, verification and transparency of transactions. This is especially true in the face of the growing demands of regulators and players for the level of security and speed of payments.
5. Mobility as a key
2025 also confirms the mobile rate of the industry: more than 50% of all revenue is generated through smartphones and tablets. Microgaming continues to optimize games for HTML5, providing fast and seamless gaming interaction without installing software.
6. Combining heritage and technology
Historic achievements - from Cash Splash to Mega Moolah - keep the brand culturally relevant. At the same time, the focus is increasingly shifting to technological platforms, and not just to game development.
Innovation Family in 2025
Result
In 2025, Microgaming (as part of Apricot Investments) is focusing on innovation, transforming itself from a gaming studio provider to a technologically advanced platform. Artificial intelligence, blockchain, mobility and strategic rebranding vision make the company one of the industry leaders ready to determine the iGaming vector of the future.
1. Brand reinvention and technological transformation
In 2025, the company, formerly known as Microgaming and now operating under the Apricot Investments brand, continues to develop towards a technology platform, rather than just a game manufacturer. The new visual style and strategic rescript reflect priorities: scalability, flexibility and a focus on platform products.
2. Platform Solutions and Ecosystem
The device is present at the heart of the Apricot Platform - an infrastructure that serves more than 30 operators and more than 135 partner studios. This gives Microgaming (Apricot) a tool for managing content, distribution and licensing in the style of a corporate platform ecosystem.
3. Artificial intelligence and personalization
According to forecasts, 2025 will be the year of active implementation of AI solutions: from content recommendations and adaptation of gameplay according to player behavior to risk analysis and fraud prevention. Such technologies improve retention, micromarketing and security, making the user experience more individual and secure.
4. Blockchain for transparency and payment speed
Blockchain is being actively implemented for cross-border transfers, KYC, verification and transparency of transactions. This is especially true in the face of the growing demands of regulators and players for the level of security and speed of payments.
5. Mobility as a key
2025 also confirms the mobile rate of the industry: more than 50% of all revenue is generated through smartphones and tablets. Microgaming continues to optimize games for HTML5, providing fast and seamless gaming interaction without installing software.
6. Combining heritage and technology
Historic achievements - from Cash Splash to Mega Moolah - keep the brand culturally relevant. At the same time, the focus is increasingly shifting to technological platforms, and not just to game development.
Innovation Family in 2025
| Direction | Description |
|---|---|
| Rebranding | Brand redesign and strategic realignment to the platform business |
| Apricot platform | Unites operators, studios and technologies into a single ecosystem |
| AI features | Automatic recommendations, personalization and security |
| Blockchain | Transparent, Fast and Secure Transactions and KYC |
| Mobility | Modern HTML5 games aimed at stable operation on any device |
Result
In 2025, Microgaming (as part of Apricot Investments) is focusing on innovation, transforming itself from a gaming studio provider to a technologically advanced platform. Artificial intelligence, blockchain, mobility and strategic rebranding vision make the company one of the industry leaders ready to determine the iGaming vector of the future.
