IGT Platform Updates 2024-2025
IGT Platform Updates 2024-2025
1. The merger of Gaming, Digital and Everi is the foundation of the new IGT
In the period 2024-2025, the fundamental transformation of IGT took place: the merger of the Gaming, PlayDigital divisions with Everi Holdings. The result is a new unified organization in the gambling solutions industry. After the merger was completed in July 2025, IGT reorganized into three blocks: Gaming, Digital and FinTech, creating a comprehensive platform for the integration of content, management systems and financial services.
2. New CMS Architecture: IGT ADVANTAGE ™ X
IGT has implemented a new management architecture (CMS) called ADVANTAGE ™ X, which is a powerful hybrid of on-premise and cloud system. It provides:
3. Linked Gaming Localization and Technology Promotion in Asia Pacific
At Australasian Gaming Expo 2025, IGT unveiled a number of new products for the region's APAC: localized linked games and game system improvements focused on maximizing engagement and operator metrics.
4. PlayDigital Engagement Platform Recognition
In 2024, IGT PlayDigital Engagement received the Digital Product of the Year award at the Global Gaming Awards Americas, confirming its innovative potential and commercial value. Among the key components of the platform are the Player Hub service, which provides personalized content, and the Prize Engine with instant rewards and promotions.
5. New structure for sports betting: PlaySports scales
IGT continues to develop the sports betting sector. The PlaySports platform, recognized as the best sports product in the United States by 2024, is expanding cooperation: for example, with Boyd Gaming in Nevada and the Mexican corporation Caliente. The solution covers dozens of retail sports outlets and mobile platforms.
6. Brightstar Lottery output and digital strategy focus
A major reorganization took place in the lottery business: Brightstar Lottery, formerly part of IGT, became independent. This allowed IGT to focus on the development of the digital, gambling and financial segments.
Results of updates IGT 2024-2025
Infrastructure: integration with Everi and a new modular structure (Gaming, Digital, FinTech).
System architecture: ADVANTAGE ™ X - CMS hybrid with real-time data.
Content: localized linked games for APAC, strengthening the digital platform.
Marketing technologies: PlayDigital Engagement Platform with powerful interaction tools.
Sports betting: PlaySports expansion in America and Latin America.
Corporate strategy: focus on digitalization and operational efficiency.
IGT has gone through one of the largest stages of upgrades in recent years - strengthening digital technologies, reorganizing the business structure and expanding the product ecosystem, which opens up new opportunities for operators and players, including in Australia.
[Reuters](https: //www. reuters. com/markets/deals/international-game-technology-merge-two-units-with-everi-holdings-2024-02-29/?utm_source=chatgpt.com)
1. The merger of Gaming, Digital and Everi is the foundation of the new IGT
In the period 2024-2025, the fundamental transformation of IGT took place: the merger of the Gaming, PlayDigital divisions with Everi Holdings. The result is a new unified organization in the gambling solutions industry. After the merger was completed in July 2025, IGT reorganized into three blocks: Gaming, Digital and FinTech, creating a comprehensive platform for the integration of content, management systems and financial services.
2. New CMS Architecture: IGT ADVANTAGE ™ X
IGT has implemented a new management architecture (CMS) called ADVANTAGE ™ X, which is a powerful hybrid of on-premise and cloud system. It provides:
- Increased reliability and scalability,
- real-time data and analyte capabilities,
- intuitive interface for operators, simplifying their work and accelerating the introduction of new products.
3. Linked Gaming Localization and Technology Promotion in Asia Pacific
At Australasian Gaming Expo 2025, IGT unveiled a number of new products for the region's APAC: localized linked games and game system improvements focused on maximizing engagement and operator metrics.
4. PlayDigital Engagement Platform Recognition
In 2024, IGT PlayDigital Engagement received the Digital Product of the Year award at the Global Gaming Awards Americas, confirming its innovative potential and commercial value. Among the key components of the platform are the Player Hub service, which provides personalized content, and the Prize Engine with instant rewards and promotions.
5. New structure for sports betting: PlaySports scales
IGT continues to develop the sports betting sector. The PlaySports platform, recognized as the best sports product in the United States by 2024, is expanding cooperation: for example, with Boyd Gaming in Nevada and the Mexican corporation Caliente. The solution covers dozens of retail sports outlets and mobile platforms.
6. Brightstar Lottery output and digital strategy focus
A major reorganization took place in the lottery business: Brightstar Lottery, formerly part of IGT, became independent. This allowed IGT to focus on the development of the digital, gambling and financial segments.
Results of updates IGT 2024-2025
Infrastructure: integration with Everi and a new modular structure (Gaming, Digital, FinTech).
System architecture: ADVANTAGE ™ X - CMS hybrid with real-time data.
Content: localized linked games for APAC, strengthening the digital platform.
Marketing technologies: PlayDigital Engagement Platform with powerful interaction tools.
Sports betting: PlaySports expansion in America and Latin America.
Corporate strategy: focus on digitalization and operational efficiency.
IGT has gone through one of the largest stages of upgrades in recent years - strengthening digital technologies, reorganizing the business structure and expanding the product ecosystem, which opens up new opportunities for operators and players, including in Australia.
[Reuters](https: //www. reuters. com/markets/deals/international-game-technology-merge-two-units-with-everi-holdings-2024-02-29/?utm_source=chatgpt.com)
